How to Stand Out on Social Media: The Latest Tips and Trends

In a world where the digital landscape is constantly evolving, keeping up with the latest social media trends and insights has become paramount for property and real estate businesses.

Let’s explore some of the latest trends that are shaping the social-sphere, and tips for how to remain ahead of the competition.

5 things customers want to see on social media (but don’t)

Sprout Social has released its latest report into the state of social media marketing, revealing how consumers and brands view their social media interactions, with insights into evolving expectations, content behaviours, the use of AI, and more.

Our favourite take-away was Sprout’s listing of content that consumers feel they don’t see enough of from businesses on social media:

1. Authentic, non-promotional content

2. Transparency about businesses practices and values

3. Information about how products are made or sourced

4. Educational content related to the brand’s industry

5. User-generated content or customer testimonials

This list is a great indicator for what property businesses can post more of, in order to meet consumer expectations and stand out from the competition.

You can download the full, 39-page report here.

Tips to maximise your Carousel Ads on Meta

Many property businesses find Carousel Ads an effective way to showcase multiple products or features at once. If you’re looking for ways to start running carousel ads, or enhance the ones you’re currently running, Meta has put together an overview of essential Carousel Ads tips, which could help you maximise your performance and engagements.

1. Tell your story with snappy headlines, descriptions and call to action buttons.

2. Use visuals that feel similar to each other. For videos, use the square aspect (1:1) ratio.

3. Provide a link to the product that’s featured in each card.

4. Try taking people to a landing page that features all your products in a specific category.

5. Choose from carousel optimisations such as automatically showing the best performance cards first.

The 4 most effective types of content to share on social media

Are you looking for ways to improve your social media engagements? The Creative Bodega has compiled a range of effective content ideas for social media, including

Educational content

• How-tos

• Step-by-step guides

• Lists, tools, resources

Inspirational content

• To improve XYZ

• To step outside your comfort zone

Entertaining content

• Funny voiceover Reels

• Share memes, jokes and throwbacks

• Make your audience want to be your friend

Conversion content

• Client testimonials

• Lead capture tools

• Offers / packages

You can check out the infographic, and read this blog by Red Website Design for more information and ideas.

3 simple steps to create an Instagram Reel

Short-form video is dominating the social media landscape. This content type is a great way to increase your brand awareness and deliver valuable messages to your audience. Plus, being able to film and edit these videos yourself makes it a cost-effective initiative.

Instagram recently laid out some key tips for creating Reels that can also serve as ads.

Step 1: Decide what you want your Reel to be about. For examples, focus on a trending topic, an event or repurpose content from a previous post.

Step 2: Plan how to bring your Reel to life, frame by frame. Include a bold title, key benefits and a clear call to action.

Step 3: Make your reel entertaining using transitions, approved audio and bite-sized text.