Establishing and Evolving the Content Strategy for Lyndarum North by AVJennings
Offering a lifestyle of ease and convenience in Melbourne’s northern suburbs, Lyndarum North by AVJennings presents neighbourhood living set within a landscape of natural beauty. The Lyndarum North team understand how important it is to feel connected within the local community and sought to develop a content strategy that will help foster this sense of connection.
They reached out to Property Republic to help refresh their content marketing and social media strategy.
The Approach
The Property Republic team began the process with a content strategy workshop, attended by the project team. The session aimed to get everyone on the same page and create a seamless strategy aligned with the project’s objectives.
The workshop covered the following essential elements:
Understanding the benefits of content marketing
Establishing the objective
Understanding the customer
Generating content ideas
Establishing content pillars
Setting the tone of voice
All of these elements are integral in ensuring that Lyndarum North’s content and social media strategy will help achieve their desired goals and lead the project to long-term success. Participants were encouraged to take part in various exercises, such as developing a unique customer persona and brainstorming content ideas.
Taking inspiration from the collaborative outcomes of the workshop, Property Republic delivers a range of content for Lyndarum North, including:
Facebook posts
Monthly blogs
Image sourcing
Monthly work-in-progress meetings are held to establish timely content ideas for the month ahead.
The Results
Our work with Lyndarum North has established an effective and consistent content marketing and social media strategy, that creates meaningful connections with prospect by delivering valuable information.
Since starting our collaboration with the Lyndarum North team, we have also been engaged to provide content marketing and social media content for other AVJennings projects, including Waterline Place in Williamstown and Somerford in Clyde North.