Expert Copywriting for Applewood and Rivervue by Tigcorp
Tigcorp designs and develops industry-leading retirement communities in Victoria, with a strong focus on fostering companionship and social connections. Their villages are known for their abundance of green spaces, resort-like Community Centres, and inclusive, welcoming environment.
In 2022, Tigcorp engaged the Property Republic team to enhance the overall marketing and digital activities of their Rivervue and Applewood communities through the creation of refreshed content.
The Approach
To ensure the content we create consistently reflect Tigcorp’s values and objectives, we commenced our engagement with an interactive strategy session to establish the appropriate tone of voice, as well as a suite of topics and ideas.
To date, we’ve collaborated with Tigcorp to deliver:
New copy for the Applewood community brochure
New copy for the Rivervue community brochure
New copy for the Applewood website
Monthly blogs to feature on the Rivervue and Applewood websites
Copy for Rivervue’s latest release
The content we create not only helps Ticgorp’s marketing team to save time as they implement their content marketing strategy, but it also features informative copy and effective calls-to-action to nurture, engage and encourage enquiry from prospects.
The Feedback
Property Republic is the agency partner every property marketer needs in their little book of reputable suppliers.
Whether it’s writing our monthly blogs, copy for brochures or website content, or writing our guide to retirement living, they consistently produce high-quality content that perfectly captures the essence of our brand and meets the needs of our customer.
The Property Republic team is extremely professional and knowledgeable, and they consistently add value and deliver content that not only meets expectations, but exceeds them. Abigail is an extremely talented writer and has a deep understanding of how to create compelling, engaging content that resonates with our target audience.
I’ve been leaning on the Property Republic team for over 5 years in the over 50s/retirement industry, and I know I am in the best hands possible with a choice partner that is aligned in delivering my marketing goals.
Monika Pilekic
Marketing Specialist, Tigcorp